Ongoing brand management and CMO partnership for Australia’s leading healthcare IT leader.
Client
GPsupport
Industry
Healthcare
Information Technology
Services
Brand Management
Marketing Strategy
Engagement
Ongoing Partnership
Virtual CMO
Empowering Healthcare Technology Leadership.
Overview
GPsupport is Australia's leading healthcare IT specialist, dedicated to opening, supporting, and growing medical clinics nationwide since 2008. With over 15 years of providing end-to-end technology solutions, our partnership focused on elevating their strategic market position through comprehensive brand stewardship, event management, marketing strategy, and virtual CMO services while allowing them to maintain focus on their technical excellence.
The Next Chapter of a National Healthcare IT Leader.
Opportunity
GPsupport had solidified their position as Australia's healthcare IT leaders. Despite their established reputation, they needed a partner who could shoulder the full weight of brand stewardship to free their team to dedicate themselves entirely to advancing healthcare technology forward. This is where Rehaula came in.
Research & Strategy
Immersion
Our team conducted extensive research and customer interviews to identify market opportunities overlooked by competitors. This process revealed two critical market opportunities that competitors had missed—insights that have driven exceptional growth and created a meaningful competitive advantage. This evidence-based approach provided the foundation for a growth-focused brand marketing strategy that amplifies the brand’s market position. Allowing the team at Rehaula to understand the key success factors in market for growing and communicating this incredible Australian brand.
Methodology
Stakeholder Interviews
Discovery Workshops
Brand Audit
Market Analysis
Competitive Audit
Strategic Objectives
Marketing objectives
Implementation Plan
Annual Marketing Roadmap
Brand Management
Activation
As GPsupport's dedicated brand management team, we deliver comprehensive marketing leadership through a multifaceted activation approach combining strategic event management, industry partnerships, and compelling communications that reinforce their position. Allowing their team to remain exclusively focused on advancing healthcare technology solutions that make a vital difference across Australian healthcare and their communities.
Services
Virtual CMO Role
Event Portfolio Management
Industry Partnerships
Development
Growth Marketing Strategy
Photography Management
Social Media Management
Strategic Communications
Content Creation
Thought Leadership Positioning
Print Management
The dedication and expertise brought to the table have been important elements in our success. We’re excited to keep forging ahead on this path of growth through branding and marketing, and gladly endorse Amber and her team.
Paul McCarthy
Founder / Founder
Build a brand that moves markets. Engage Rehaula.
From specialist trades to mining technologies, our team understands what it takes to transform your technical business into an industry-leading brand.
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