We engaged directly with Incito's key clients to develop strategic insights that shaped our approach. This rigorous discovery process was supplemented with comprehensive secondary research and competitive landscape assessment, providing the evidence-based foundation needed to craft a data-backed brand strategy that would authentically elevate Incito's presence in the enterprise market.

The visual identity for Incito was inspired by the concept of navigation through the digital era – a direct reflection of their purpose "to navigate enterprises through the digital era, securing their business into the future." The logomark represents the intersection of strategic pathfinding and digital protection, visualising Incito's role as a guiding force. We deliberately stepped away from the industry's overused blue and orange color combinations, pivoting to brighter, more engaging red, purple and pink tones to establish Incito in a fresh visual space that conveys modernity, trustworthiness, and strategic thinking.

We activated the brand position across all touchpoints, creating a comprehensive transformation that positions Incito for enterprise-level success. From digital presence to physical environments, each element was thoughtfully designed to project credibility and scale while preserving Incito's authentic personality through visual extensions that resonate with ASX-listed companies.