Rebranding from Guardian360 to Peryton, the C-suite's trusted defender of business continuity.
Client
Peryton
Industry
Cybersecurity
Services
Brand Strategy
Brand Naming
Visual Identity
Engagement
Strategic Rebrand
Ongoing Partnership
Forging an enterprise cybersecurity authority.
Overview
Peryton is a leading cybersecurity firm established to deliver unwavering cyber defences that protect businesses and their people. With an existing identity as Guardian360 decision makers required a comprehensive brand transformation to establish unquestionable market authority, create a compelling talent proposition, and lay the foundation for sustained growth in a rapidly evolving sector.
From Guardian360 to Peryton the business continuity defender.
Opportunity
As the cybersecurity landscape grew increasingly crowded, Peryton (formerly Guardian360) faced a pivotal challenge: creating a brand that would resonate with C-suite decision-makers who view security not as a technical consideration, but as a business imperative. The opportunity lay in crafting a distinctive identity that would position Peryton not merely as a service provider, but as the defender of business continuity for Australia's leading enterprises, while simultaneously attracting the industry's most brilliant minds to deliver on their promise of elite cybersecurity.
Brand Strategy
Immersion
Through comprehensive discovery, we explored the intersection between technical excellence and business imperatives in enterprise cybersecurity. By engaging with leadership, we identified their distinctive approach to protecting business operations and their aspiration to be viewed not just as a security vendor, but as an indispensable shield for Australia's leading enterprises. This foundation allowed us to develop a brand strategy that would resonate with both C-suite decision-makers and elite cybersecurity talent.
Methodology
Stakeholder Interviews
Discovery Workshops
Brand Audit
Market Analysis
Competitive Audit
Strategic Positioning
Purpose, Vision, Mission
Value proposition
Audience Definition
Positioning Statement
Strategic Brand Story
Voice Pillars & Personas
Brand Naming
Architecture
Our approach transcended traditional rebranding to deliver a comprehensive strategic transformation. We distilled the company's essence, and went down unique channels for inspiration of uncovering a word that resembled a true defender. From DND Reddit threads to executive boardrooms, our comprehensive discovery uncovered Peryton's distinctive approach to business protection. Recognising that their target audience required absolute confidence in their security partner, we leant into the Ruler personality for the brand—establishing a commanding brand name of that of Peryton.
Methodology
Naming Exploration
Competitive Name Analysis
Cultural & Linguistic Review
Stakeholder Workshops
Domain & Digital Validation
Preliminary Trademark Research
Visual Identity
Creation
We created a sophisticated visual identity system that translates strategic principles into a distinctive market presence. The comprehensive visual system, including logo development and visual expression, conveys authority and unwavering protection while establishing immediate recognition in a crowded cybersecurity landscape.
Touchpoints
Logo Development
Visual Identity System
Brand Guidelines
Typography & Colour
Digital Design
Brand Assets
Visual Expression Framework
The process draws out who you are and who you aspire to be as a business. It gives you something to live to. It puts it down on paper – goals, mission statement, the identity wraps it all up nicely and gives you a clear direction and focus.
Simon Grainger
Managing Director
Build a brand that moves markets. Engage Rehaula.
From specialist trades to mining technologies, our team understands what it takes to transform your technical business into an industry-leading brand.